Plantsy
100% plant-based soap for you
Plantsy represents a line of hand soap crafted with natural, organic ingredients.
Brand Introduction
Plantsy is a line of soaps made with natural and organic ingredients. The logo reflects the brand’s commitment to nature, incorporating symbols such as the earth, plant leaves, and sun rays. One of the main ingredients is extracted from rare leaves found in only a few forests in northern Europe.
The outline of the logo’s lines was inspired by the stained glass windows of the convent where the soap production began. Plantsy is a brand with a long-standing heritage.
Variety of logos and reference brands
The chosen typography and branding style incorporate retro elements, evoking a time when soap production relied more on natural components and less on chemicals. This design approach seeks to evoke a sense of nostalgia, appealing to consumers who value the use of natural and sustainable ingredients in their skincare products.
The Imagery
Before starting the design process, the importance of imagery in shaping the brand was well understood. The selection of photographs needed to convey the product's values and the feeling a person experiences when using this type of product. Like an astral journey, the aim was to transport the customer to the forest where the plants used to make Plantsy soaps are sourced. This way, the customer could fully immerse themselves in the experience.
Bags and Packaging
Both the bags and packaging play a fundamental role in shaping a product of this kind. For this reason, simple bags were designed using the selected colors, with the logo added in an elegant and straightforward way. Two sets of bags were produced, playing with different variations of the logo to achieve a greater diversity of designs.
The illustration
As a final detail for the brand, a special design was created in the form of an illustration. This design was intended to be used exclusively for packaging on special occasions and products, such as limited editions and as a way to send holiday greetings. As previously mentioned, the logo references the stained glass windows of the monastery where the soaps were made. For this design, the main logo was adapted by adding various colors and details.
