CBI Index
A guide to global citizenship
Annual report ranking the best countries for citizenship by investment.
Brand Introduction
Once a year, a ranking is produced that analyzes the top ten countries for citizenship by investment. This ranking is based on nine pillars that evaluate all the countries where citizenship investment is possible. All this information is compiled into a report created in collaboration with PWM and the Financial Times.
Logo, color palette and typography
The logo is simple and easy to use in any format. Both for it and for the rest of the elements created, the Futura Bold typeface has been used, a sans serif font with simple strokes, character and easy to read. The only colour used has been blue in three shades to match them and be easy to combine. Blue appeals to the confidence, intelligence and rigour of the report.
Report Layout and Design
For the report layout, the same shades of blue were combined to create an energetic and dynamic color palette. The key design focus was ensuring that the content was easy to follow and understand for the reader. Various infographics were created to synthesize the content as much as possible, making it digestible for the audience. Selected images were carefully chosen to support and reinforce the content. Both iconography and flags played an important role in conveying information in a dynamic way.
Social media campaign and website
For its promotion, several campaigns were created on social networks and Google, in which images were used to attract the audience and inform them of the ranking results. All this information could be found on the website, which was produced and designed at the same time as the rest of the elements. Organic content was also created for social networks.
