D
Channel
TV
D Channel is a television network specialized in climate change, nature, animals, and ecology.
The logo
One of the most important things we had to take into account when creating the brand was its high level of awareness in the type of television it wanted to make. Due to the main theme of the channel, this had to be reflected in each of its clips and images. For the logo, plant elements and natural forms have been introduced to refer to nature from the very beginning. A logo that must work primarily digitally to be seen on screen, both on a large scale and on a smaller scale.
Color Palette and Typography
Creating the color palette posed a significant challenge, as the goal was to maintain a sense of seriousness and informational rigor while also bringing freshness and appeal to make the brand easily recognizable to viewers. For this reason, the chosen palette combines... (feel free to continue with your desired color choices).
Prints
Due to the number of designs required for a product like this, it was decided to create a wide range of images and backgrounds to be used in transitions, curtains, transitions, etc... all of them have a connection with the brand and allude to natural motifs on the fauna and flora of our planet.
Digital campaigns
In order to promote the brand on different platforms, different formats have been created with the aim of working perfectly on social networks, printed posters, backgrounds and transitions for television, catalogues and brochures, etc. In most of these designs, the formula of adding a black and white element has been used in order to play with the different colours of the palette. This creates a perfect balance between freshness and rigour.
