St Kitts and Nevis
Citizenship by Investment
Comprehensive development of the brand identity for the Citizenship by Investment Program of the island of St Kitts and Nevis.
Logo Design
The logo design has been developed with the brand's core values in mind. Prestige, reliability, and strength are among them. Therefore, most of the design features straight and solid lines to convey the robustness and strength of the program, as well as the reliability it offers to its clients. Two variations of the logo have been created. In the primary version, the letters are left hollow to emphasize the prestige and refinement of the product through the elegance of the lines.
Color Palette and Typography
For the color palette, various shades of blue were chosen as the primary color, extending to a bluish-gray, aiming to convey reliability and trust in the product. To contrast with these colors, red was selected to attract the audience's attention and clearly reference the power and strength of the brand. For typography, Open Sans was chosen—simple and easy to read while adding a touch of sophistication.
Print and Digital Formats
For the development of the rest of the brand, the same block and rectangle design has been utilized to achieve cohesion among all elements, making it easily identifiable to the public. This "block" design is inspired by the solidity and strength it conveys. Its application is straightforward across various designs, including signage, covers, brochures, printed ads, and even on the website, where the pattern is used as a background in different sections.
