UDlive Sewer
A smart sewer that tells you when it is getting full
UD Live is a smart sewer that will let you know when it is full. For this brand I created different items so it could reach bigger audience through different platforms. The request was to follow the style of the logo that was the only thing they had as a visual brand to be used.
After considering the logotype style and the product itself, I came to the conclusion that water was a fundamental and versatile concept to explore. To reflect the purpose of the sewer, which is to prevent streets from being flooded, I carefully selected various shades of blue that symbolize water. The sewer plays a crucial role in clearing the streets of dirty water, ensuring a safe and peaceful environment for pedestrians in the neighborhood.
Drawing inspiration from the idea of street cleanliness and creating a family-friendly environment, I created a range of visual concepts to effectively promote the brand across various channels. The strategic use of different tones of blue allowed me to symbolize the various stages of water, from the rain to its clarity after being cleared from the dirty roads.
