Waldorf
International Firm
Waldorf is an international firm specializing in worldwide cases
Description
Waldorf is an international firm specializing in worldwide cases. For this, I designed a complete brand identity that was visually strong enough to showcase the firm's characteristics.
The Logotype
The logotype was inspired by the two columns of what we visualized as a justice building and the iconic figure of the law balance. The color palette was based on blue, representing trust and reliability, and gold, representing prestige and achievement.
As can be seen, the logo is a simplification of the elements mentioned above. This gives the brand a fresh and renewed feel while still retaining elements of the past. This is because the firm is made up of a young group of lawyers, and I wanted that factor to be represented in the brand. The result is a clean and easily identifiable logo that relates to its industry.
